Real vs virtual: Adaptive Imaging Processing (AIP) or virtual pixel capability

The market of full-color LED screens and LED signs is growing fast. Naturally, the number of suppliers of LED screens is growing too. However, in an attempt to lure customers some suppliers started interpreting technical parameters of screens in arbitrary way, ascribing such parameters that a screen is unable to possess in principle.

"virtual" or "dynamic" pixel. This term offers a clever way of confusing and misleading the customer. The specialized literature is full of articles about the nature of virtual pixel. Some users like it, some are ardently against it - this is a matter of personal taste.

This matter was discussed in detail: see for example, the international Internet-magazine dedicated to new mass media technology, LED screens, video displays, video signs and LED banners www.screens.ru.

Virtual pixel: Promotional trick or image improvement
Remarks about a virtual pixel

The majority of companies that sell LED screens with the "virtual pixel" capability conveniently "forget" to mention the actual physical resolution, and offer clients screens with the resolution that is not real (the factual number of LED pixels installed in the screen) but a calculated projection.

Our engineers and software developers believe that a customer may buy whatever he likes but he must be fully aware of what is being sold. For the sole purpose of counteracting these misleading marketing techniques, our company starts the campaign "Real vs Virtual" Pixel !

Starting with August 1 2005, all LED screens made by "ATV Outdoor Systems" shall be equipped with - Adaptive Imaging Processing (AIP), or virtual pixel capability.

Compared to existing solutions of virtual pixel technology, our own development has several significant advantages:

Image processing capability was expanded
System customized adjustments can be introduced to solve recurring tasks (depending on video material)
Virtual mode may be easily switched on and off so that only virtual mode is used only where it is really needed
Preview function was introduced to allow to see results of clip reprocessing with virtual mode before actual broadcast

Unlike some irresponsible suppliers of LED screens and electronic signs, our company offers LED screens and electronic signs with the in-built virtual pixel mode without changing the price.

Thus, we are ready to once again prove our point - the "virtual pixel" technology is not worth anything. It does not reflect the basic characteristics of any LED screen or electronic sign - its real resolution.

Our managers will be happy to answer all your enquiries.